Attracting new clients online requires a diversified marketing strategy, and blogging is one powerful tactic to add to your content marketing toolbox.
Blogging enables you to better rank for service keywords, phrases, and questions potential clients may be searching for online.
We understand that pregnancy centers are often busy serving clients and managing pregnancy center operations. Finding the time to blog and commit to regular content marketing can be challenging.
Choose Life Marketing’s team of experts can help. Reach out today to learn about our Search Engine Optimization (SEO) services, which come with a monthly blog optimized for your center.
Benefits of Blogging
The top benefit of blogging is improving SEO, ultimately leading to more potential clients finding you and scheduling appointments. Here are a few ways blogging can enhance your online visibility.
1. Adds Fresh Content to Your Website
You may absolutely love how your homepage and other pages are written on your website, so refreshing them right now might not make sense. However, you can add fresh content to your website with regular blogging.
Adding fresh content also gives Google a reason to crawl your website and index your blog. Every time you write a new blog, Google can crawl your new content, leading to your pages being listed in search engine results pages so more potential clients can find you.
2. Helps You Implement Your Content Strategy
As a pregnancy center, you aim to reach women who are evaluating their options, seeking services, and searching for helpful resources in your area.
Based on your center’s unique services and strategy, you will select certain keywords and phrases. Once you have selected these, you can craft topics that will resonate with your target audience, answer their questions, and lead them to your appointment page.
Your blogs are the mechanism for you to carry out your strategy. In addition to the topics, you will also include keywords in the blog headers and the information women may be searching for in the body of the blog.
Additionally, add links to reputable sources (external linking) and links to your relevant website pages (internal linking). These help Google better understand the relevance of your content and improve SEO.
Remember: Content Quality and Length Matters
While regular blog posting is helpful, you also want to ensure that the blog content is of high quality and will answer your target audience’s questions.
All visitors will judge your center and try to assess whether or not they want to visit based on what they read. We recommend ensuring all content is medically accurate, professional, and well-written.
You also want to thoroughly answer the question or share helpful information without over or under-sharing. Write at least 300-500 words. If your blog is less than 300 words, it may not have the same SEO benefits. Include calls to action so women can easily schedule an appointment at your center by clicking a link in the blog.
Let’s Get Started
Has blogging been on the back burner? It’s a critical piece of your online marketing strategy, and the more you write regularly, the better.
Why wait when you can begin attracting new clients today? Contact Choose Life Marketing to get started on improving your online visibility through SEO and blogging services.
