As a pregnancy center with limited time and resources, choosing which marketing initiatives, tools, and strategies to invest in can be difficult. However, search engine optimization (SEO) should be on your annual marketing plan’s list of must-haves.
What Is SEO?
Search engine optimization (SEO) is a name for improving your website so you are more easily found in search results by search engines such as Google, Yahoo!, and Bing.
In other words, women who are searching for pregnancy testing, ultrasounds, abortion information, and STD testing in their area should be able to find your website online easily. Yet, this doesn’t happen automatically. Investing in regular SEO can help potential clients find your website quickly and increase your number of appointments.
SEO Strategies to Know
To improve your center website’s SEO, here are a few practical strategies and tactics to implement right away that will pay off in the long run.
1. Target Keywords
Create a list of keywords you want your website to rank for and begin crafting a content strategy around them. For instance, you will want to include your service keywords, such as pregnancy testing and ultrasounds, and option keywords, such as parenting, adoption, and abortion.
Also, consider what women are searching for and use tools like Google Trends to research common search queries. Implementing your findings will help your center appear in relevant searches.
2. Regular Blogging
Publishing new content with your keywords for your target audience will improve your SEO over time. It’s an investment, but it’s certainly worth it.
Each blog can help you rank for additional keywords, include high-quality backlinks (links to reputable websites or topic authorities), and provide crosslinks (links to other content on your website).
Over time, Google and other search engines will index your blogs so they can appear in search results. This means potential clients will have even more ways to find your website based on what they input into the search engine.
3. Regular Website Improvements
Taking small steps to improve your website can go a long way for SEO.
Make sure to update your meta tags and metadata, which are pieces of information you can input into the backend of your website that tell search engines important information.
For instance, you will want to add a meta description for each blog, which is a short description that will appear in search engines to promote your blog’s content.
If you have images, you will want to add alt text (alternative text), which explains what the image shows to web crawlers (bots that cannot interpret pictures).
Additionally, you can update the content over time, add more rich media like images and videos, and ensure your website loads quickly—0-2 seconds is ideal.
The goal is for your website to be user-friendly, fast, and include high-quality content so search engines will rank your pages high in search results to satisfy searchers.
Ask About Choose Life Marketing’s SEO Services
This blog barely scratches the surface of SEO strategies, blogging, and additional best practices. If you would like to delegate your SEO services to the experts, contact us today.
Our SEO specialists, strategists, and talented blog writers can add ongoing quality content to your website and optimize it monthly. We can also help more potential clients find you so you can achieve more appointments and positive results.
