It’s easier, now more than ever, to buy the abortion pill online. The FDA recently announced a policy change due to Covid that allows women using telemedicine to order abortion pills through the mail instead of being required to visit a doctor’s office or clinic. This policy change is so dangerous to women’s health, as more women are taking the abortion pill without any supervision or understanding of the risks.

How do pregnancy centers reach the abortion-minded woman before these abortion pill providers do? It’s time to create a plan of action for reaching abortion-minded women so you can truly support them in their time of need. Through marketing strategies like SEO and PPC, you can rank on top of Google and reach women before abortion providers do.

With abortion-minded women searching for answers online every day, search engine optimization (SEO) is necessary for an effective marketing strategy. Stand out among your competition – your local abortion clinic – and connect with the abortion-minded woman by using SEO the right way.

From blogging to optimization, a great SEO strategy helps you rank on top of Google. The more strategy you put into SEO, the better chance women have coming to your website and ultimately coming into your center.

This week, check out our FREE guide on three ways to easily improve your SEO today!

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women and helping their board and donors understand the marketing strategy they are using. The different tactics and messaging for each group vary significantly, possibly leading to donor and board confusion, and even objection.

However, reaching abortion-minded women requires powerful marketing strategy and messaging to improve your center’s awareness, gain trust, and increase center traffic. Marketing maximizes your center’s community impact.

This week, check out our FREE guide on talking to donors and board members about the importance of marketing efforts to gain the support your center needs.

Like anyone, there are moments that your donors get distracted or just busy and may need little reminders and updates of the mission you accomplish each day. It’s a great way to remind them of the importance of their partnership and great value they bring to your center.

The more donors can see the impact of their giving and support, the more encouraged they will be to keep engaging in this battle for life alongside you. Not only will informing your donors keep them engaged, but it will keep you, and your team, inspired and encouraged as well.

Download our FREE guide to learn how to further engage and inform your donors by improving your donor marketing strategy.

With a clear and strategic plan, blogging can help capture the attention of the abortion-minded woman and bring her clarity and answers. Consistent engagement is necessary for a woman to go from simply reading your content to reaching out for help and potentially using your services.

What you blog about matters. In this FREE guide, learn about how keyword research goes hand in hand with blog topics, relevant topics, and how to speak to your board & donors about blog topics about why you write about the topics that you cover.

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors.

How is your center doing?

This week, we put together a list of questions and a checklist to go through every aspect of your pregnancy center’s marketing. Download it for free today!

Congratulations! You’re almost through the first quarter of 2021 and the hardest few months of your fundraising year are almost behind you. The best is now before you, but what are you doing to make it your best year ever?

In this FREE major gift fundraising guide, we offer you the keys to fundraising success with less stress.

Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine.

The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a way to thrive on Google without compromising who you are and what you offer. It may just look a little different than you expected.

Download our FREE guide to learn how to tweak your content, learn SEO best practices, and stay in the game!

Who is your competition? Planned Parenthood, another abortion clinic, or even another center nearby?

Understanding the strengths and weaknesses of your competition will help inform and refine your marketing strategy to better attract and serve abortion-minded women in your area. Knowing your competition will give your center the competitive edge against your local abortion providers and provide collaborative opportunities with other local centers so you can move forward confidently and effectively.

Download our FREE guide to learn how to research your competition, and take steps to refine and improve your center’s marketing strategy.

Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community.

Pregnancy centers marketing on social media must stay ahead of the game, participating in social media trends to effectively reach and engage with clients and donors. Check out our FREE guide on the top social media trends pregnancy centers need to know for 2021.

It’s one thing to know you need SEO to reach abortion-minded women. It’s another thing to know how in the world to get your site to rank for the right keywords. In this FREE guide, we walk you through the anatomy of an SEO page so you can meet women where they are — in their search results on Google.

Censorship may become a reality to navigate in the year ahead. While all of us feel the weight of the uncertainty of tomorrow, this is not a time to hesitate. There is much you can do to make sure you continue to have a voice so abortion-minded women are able to find your center and hear about your life-changing, life-saving services.

Since its rise in 2017, Video Marketing has become one of the most powerful marketing tools. 78% of people watch online videos every week, and 55% view them every day.* Whether you are targeting donors or abortion-minded women, Video Marketing can capture the attention and engagement your center needs.

Download our FREE guide on Video Marketing to learn more about how to create and use videos to improve your marketing results.

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

Social Media is a proven marketing powerhouse for pregnancy centers across the country. From connecting to donors to engaging with abortion-minded women, social media plays an important role in your marketing strategy.

One way to expand your social media reach and boost engagement is to leverage special days, national events, and holidays. Download our FREE 2021 Marketing Calendar today for a reference guide to dates you won’t want to miss.

We are so grateful for your pregnancy center and the life-saving work that you do. Please enjoy these free social media posts for your client social media accounts on Christmas and New Year’s. We are looking forward to serving you in 2021!

 It’s hard to believe we just have a couple of weeks left of 2020. As we look back on this crazy year, we notice a lot of takeaways for pregnancy centers and others in the pro-life movement. As online searches for abortions increase, marketing trends change and Big Tech algorithms threaten to censor various kinds of content, it’s important to have your game plan for the new year.

In this FREE download, we share our top marketing tips from 2020 and our projections for the new year.

If you’ve followed the news, watched any senate committee hearings, or tried to run Google or Facebook ads lately, you’ve likely noticed an increase in censorship from Big Tech. Unfortunately, this seems to be a growing trend, and one of the best ways to ensure abortion-minded women can still find you is through search engine optimization.

In this FREE guide, we share what SEO is and why SEO is so important, especially as it relates to Big Tech censorship. You will see how you can utilize it to stay connected to abortion-minded women in your community.

It seems hard to believe 2021 is just around the corner. While this has been both an unforgettable and challenging year, we are amazed at all that you have accomplished to continue ministering to the hearts and needs of those you serve in your pregnancy center.

The Christmas season is right around the corner—a time of peace and joy as we celebrate the birth of our Savior!

Many of you are beginning to roll out your year-end giving plans in efforts to reach donors and raise funds for the important work you do. Choose Life Marketing has created a powerful Christmas video for you to use on your donor social media, in email blasts, or even for events—with a goal of helping you raise more funds. The video reminds viewers of your center’s ministry and accomplishments during 2020, and closes with an invitation to partner with you.

The cost of this video is $99— it’s a $1500 value!

Pregnancy centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include abortion terms as part of their overall marketing strategy.

Download your FREE guide today!

In August 2020, Instagram announced the release of “Instagram Reels”—a new way for anyone to create and watch short 15-second multi-clip videos. Similar to TikTok, these short clips have quickly gained popularity with Instagram users.

Download our free guide on how to use Instagram Reels in your marketing to help you reach more abortion-minded women.

2020 has seemed like a year that goes on and on. But like every year, the final months have a tendency to sneak up on us! And for pregnancy centers, the year-end season provides lots of opportunity to connect with your supporters.

In a recent survey we did at Choose Life Marketing, many of you indicated 2020 has been a struggle when it comes to fundraising. You know year end giving is important – and you are counting on a strong finish. For many centers, nearly half of their donations come in during the fourth quarter of the year. If you have had a challenging year raising funds, you still have time to make up for any event deficits and unexpected expenses. Or, maybe you are ready to look forward to 2021 and God has given you a big vision for your pregnancy center that requires additional funds to support that vision. Now is a great time to raise those funds, too!

 If you are looking for the best social channel to reach abortion-minded Gen Z women, Instagram is your clear winner. Gen Z is Instagram’s largest user base with 75% of the U.S. population aged 18-24 using the highly visual platform. To reach Gen Z, you need to meet them where they are and deliver highly engaging content that resonates with them.

This week, we’re giving away a free donor video! You can use this in your social media strategy or in your donor emails, and we will even customize it by adding your logo for no charge!

This video is free for you to use but may not be edited. Fill out the form to receive your customized video!

It’s September, and hard to believe it’s time to start thinking about your plan for your year-end giving campaign. Do you know what stories of impact you want to share? Do you have statistics you want to highlight? Will you be creating direct mail pieces, social media posts and eblasts? What is your fundraising goal for the end of the year? Is your donor website up-to-date and engaging?

Most year end campaigns kick-off just before Thanksgiving and go through the very last day of December. We encourage you not to wait until October or even November as last minute planning may impact your bottom line. This has been a unique year – as you consider year end giving, there is much to share about how you overcame, made an impact despite challenges and share about exciting plans you have for 2021!

Know that Choose Life Marketing is available to partner with you in any of these year-end fundraising tactics. At the end of this guide there is information on a special we are offering this month to support your pregnancy center in reaching your year-end fundraising goals.

She thinks she needs an abortion. You have the opportunity to offer a better solution.

To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important and you know you need it but you have no idea where to start.

Today, we share our top 5 SEO tactics to help you reach abortion-minded women in your community before they find an abortion cinic.  Lives are at stake, and you can reach her first!

It’s easy to create your website, happily sign off on all of the content, and then never think about it again. But that isn’t a good long-term strategy if your goal is to reach abortion-minded and abortion-determined women in your community.

Test your knowledge of effective websites by taking this quiz and then keep reading to implement website best practices today!

You have likely been faced with the realities of the growing popularity of the abortion pill. It has been marketed to  women as a private, quick, easy fix to their situation – without consequence or sometimes even the need to share with anyone they are pregnant. Two pills and they can move on with their lives. Are you getting lots of calls with questions about it?

FDA regulations stipulate a woman must see a doctor before having the abortion pill prescribed. This is because the abortion pill must be taken within the first 10 weeks of pregnancy, and many women don’t know exactly how far along they are without a doctor’s appointment and ultrasound. In addition, we know this procedure can also have devastating emotional and physical repercussions for women. They deserve to both be informed and hear these warnings so they know the truth about the pill.

Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in their pregnancy. It is imperative to reach them first because you are a voice of truth in their lives – offering life-affirming options to their unplanned pregnancies.

Unfortunately, websites cannot be developed and left alone with only occasional updates to hours and services. They need to be managed regularly to stay optimized to assure traffic to your site. Part of the strength of your digital marketing plan is in keeping the content on your website fresh and updated. And one of the best ways to do that is by blogging. Today we share five tips for creating a blog that helps drive women to your website and to the life-affirming services they need.

As the temperature heats up on controversial political issues in our country, we can only expect more confrontations with people and groups who are pro-abortion. Over the last few years, coordinated efforts have been made to discredit the legitimacy and work of pregnancy resource centers. We believe the best defense is a good offense.

In this week’s FREE guide, we outline tactics you can use to counter current and future attacks from such groups. Whether you’re in the middle of a battle or you want to be ready when it comes, we hope you find this guide helpful as you navigate these challenges.

We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other.

In this guide, we will share about five tactics you can use for your donor social media platforms to increase awareness about your center and generate engagement and excitement about the good work your center does.

Years ago there was a public service message on TV every night at 10 pm that asked the question, “Do you know where your children are?” Do you remember that?

We have a new question for you:
“Do you know where your donors are?” 

Many pregnancy centers and other pro-life organizations are making false assumptions about their donors giving capacity during this pandemic.  The shortfall for most is not due to diminished donor giving capacity – it is a logistical issue.   If your revenue is down, it is likely due to a postponed or canceled event or  a shift to a virtual event.  If you are feeling overwhelmed by accelerated needs brought on by Coronavirus, against the backdrop of reduced revenue, we have tools to help you.   

How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most important marketing tactic we should be using. This guide addresses that question. Your best strategy will use a combination of tactics working together to make the greatest impact for your pregnancy center.

As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more.

We were most struck by the contrast regarding how they view their generation vs. how they know others view their generation. It’s always important to utilize empathy and understanding in your marketing – but it is vital when reaching out to this generation who feels misunderstood. We hope you find their answers both informative and enlightening.

In this free guide, we will discuss how to understand and draw in Millennials. One final note before we dig into their answers: It’s important to remember that Millennials are a generation that now represents your clients AND your donor base. Younger Millennials are in their mid-upper twenties, and older Millennials are pushing 40.

We have the opportunity to work with many pregnancy centers across the country. Most frequently they share their desire to reach the abortion minded and have found it is a challenge to reach them first to offer life-affirming choices before a pregnant woman steps into an abortion clinic. Our heart and mission is to help centers reach women before they walk through those doors. As you know, the target demographic you want to reach doesn’t change – but their habits and how they receive information has changed drastically over the decades.

Gen Z is your target audience. This generation was born between 1996 and 2014. They have never known life without the internet or smart phones and they are used to consuming lots of information instantly and constantly. Without a doubt, in order to get in front of this demographic, you need to have a digital presence.

In this download, we take a deep dive into what it means to be a member of Gen Z. We questioned some teens and young adults who are part of Gen Z and hope their answers are enlightening to you as you plan your marketing strategies to reach them more effectively!

A newly released study by Fidelity Charitable indicates that 80% of major donors plan to give the same or more than they did last year, even in the face of this crisis. Further, the study indicated that most donors do not plan to shift their giving to different organizations in light of the pandemic; they will stay the course by continuing to support their favorite nonprofits and missions they are passionate about. As an added bonus, the recently passed CARES Act also expands tax deductions for charitable giving this year, providing many major donors with a powerful incentive to give more.

What does this mean for you? You need to simply ask.

I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients.

At the same time, we encourage you to look ahead with hope and anticipation of the new normal and the blessings in store. Through every trial, we learn so much. At Choose Life Marketing, we have seen positives come out of this huge challenge for centers across the country. Mainly, we have seen incredible strength in all of you – you were tenacious in staying open and serving clients, you endured much hardship juggling protecting your staff, maintaining your finances and still meeting client needs. You have come out so strong – with new practices that will help you engage more with both Gen Z and your supporters.

Last week we discussed ways pregnancy centers all over America are pivoting to adjust to changes brought about by COVID-19. Changes such as being more strategic with marketing and looking at best practices as you minister to those you serve. In this week’s guide, we discuss ways you can pivot to keep your donors engaged, inspired, and active in the life of your pregnancy center.

Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot.

While we all desire to return to normalcy, part of moving forward will be learning to adapt to a “new normal.” Women’s ultimate need is the same, but how they pursue solutions to that need has shifted. They are now very comfortable being reached, served and communicated to virtually. How will you respond?

In this guide, we talk about some key ways your pregnancy center can adapt to long-lasting changes from COVID-19 to continue reaching and serving abortion-minded women.

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search results smarter and more accurate to what people are searching for online, helping them find the information they need more efficiently.

As of 2014, the Knowledge Vault had pulled in 1.6 billion facts. Of those, 271 million were rated as “confident facts,” meaning a more than 90 percent chance of being true. It predicts this by cross-referencing new facts with what it already knows.

As you read through this, you may have concerns about privacy or how a company like Google can decide truths within the knowledge they compile. The big takeaway today is that the Google Knowledge Vault can impact your pregnancy center in three primary ways. First, it will impact your Google rankings which determines if women will see your site or not. Second, it will impact a person’s experience while on your site. And finally, it will impact whether or not someone seeking information about your services can trust the information on your site.

At the end of the day, reaching your clients with life-saving support and resources is your number one goal. In this free guide, we will help you understand how Google views information so you can maintain visibility as you keep your website ranked high in Google’s search results.

Do you ever feel overwhelmed in your day-to-day work, wondering if you’re doing all you can to bring hope and truth to women in need of your services as you combat the lies the abortion industry is selling them? It’s easy to look at the lobbying power, finances, and marketing prowess of Planned Parenthood and feel discouraged. The abortion giant seems to have it all and it can feel daunting to take it on.

If you’re feeling a little like David in the David and Goliath story, take heart! David had a plan, and most importantly, he had God on his side. You do, too. No matter how big and intimidating Planned Parenthood may seem, God is for you and with you, providing the resources and light to take on the darkness of abortion.

In this guide, we share eight things you can do today to combat Planned Parenthood. With these tools in your kit, you’ll be able to plan to reach and serve more abortion-minded women, showing them better alternatives than abortion.

Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24 year olds and 57% of 25-29 year olds actively use Instagram.
Sound like your target audience? We thought so, too.
In this week’s guide, we will walk you through how best to utilize Instagram as a
marketing platform to reach the abortion-minded women in your community.

Raising major gifts in the midst of this pandemic? You are likely concerned about your finances. A survey of nonprofits in early April by Charity Navigator and Reuters News showed that 83% of respondents reported they are suffering financially. The pregnancy centers and other prolife organizations we work with have shared their many concerns over their present and future financial situation due to cancelled or postponed events and donor job loss. These are legitimate concerns for ministries who depend on the generosity of others for their daily income.

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility.

However, If you haven’t changed your strategy in the last few years (or even in the last year), it’s definitely time for a refresh! Platforms like Facebook and Instagram constantly change, and the people who visit those platforms change as well.

In this week’s guide, we look at common mistakes people make when posting to social media, and what you can do to correct those mistakes to maximize your effectiveness in reaching abortion-vulnerable women.

One question we get all the time is “Do I really need two websites?” Our answer is a resounding YES! While it may feel like a lot more work, it actually can be very manageable and the payoff in terms of reaching clients and donors with more clarity is huge.

In this FREE download, we talk about why having two websites and two Facebook pages is beneficial, how to get started, and some of the results you can expect to see once you separate them out.

Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you!

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women?

One way to reach more women and save more lives is by posting content that speaks to their concerns. That’s why our gift to you this week is a set of social media graphics to help answer your clients’ questions about pregnancy and COVID-19. Download these graphics for FREE today!

These graphics are designed to be used as question and answer posts, so you should upload the question and the answer at the same time. We recommend only posting one Q&A at a time, and you can post a different set every day in a week if you want to! We hope these help you engage further with your clients and potential clients!

If you’re working from home and wondering how you can continue your marketing endeavors, we have a handy checklist you can use! Think of this time at home as a perfect opportunity to do some spring cleaning for your pregnancy center marketing and communications.

In this guide, we cover some quick and simple things you can do to spruce up your online marketing, drive more traffic to your website, clean up your donor list and send more clients through your doors!

Did you know that for the past 45 years, charitable giving increased every year except for three (1977 – the height of the energy crisis and 2008/2009 – the great recession)? Those three years showed a decline in charitable gifts. However, during the 2008/2009 recession, the decrease was in giving that was not relationship based. Those who are most connected to nonprofits have historically stayed connected in hard times. Both your major gift development and faithful monthly givers will carry you through even in the hardest of economic downturns because of your strong relationship with them. Realistically, due to job loss and other factors, you have to expect some donors to take a break from giving. However, trends show that others will step up to help in a big way.

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for their employees.

For pregnancy centers all over the country, this change has caused uncertainty and raised a lot of questions about how to continue operations. We know many of you want to stay open, but you are concerned about safety for your staff, volunteers and clients. Many directors have had to make difficult decisions about postponing or canceling fundraising events, which raises real concerns about how to make up for budget losses. (Next week, our email will be full of tips on how to stay funded during a crisis.)

When we speak with pro-life organizations and pregnancy centers across the country, there is a common need expressed in every conversation – the desire for additional funds to have a greater impact. Whether its to help with growing your organization, increasing your staff, marketing, serving more clients, or advocating for life-affirming legislation and pro-life law makers, everyone needs more funding to put their passion into action.

Do you currently host an annual banquet or gala? At Choose Life Marketing, we consult with pro-life organizations of all sizes and missions, helping them achieve their fundraising goals. Though we have various strategies we suggest for successful fundraising, we recognize that many of these organizations rely on their annual events for a significant portion of their fundraising dollars.

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? 

You should, and you can.

Are you concerned about an event you have in the next several weeks? Are you wondering what you can do to prevent the spread of the virus at your pregnancy center? Or, are you thinking about closing your center temporarily? If so, Choose Life Marketing is here to help. This FREE guide includes tips you can use to run a virtual office, demonstrates how to host virtual events and offers tools that help you appeal to your donors as you anticipate unexpected costs during this season of uncertainty.

One of the worst mistakes you could ever make is keeping your pregnancy center your community’s best kept secret. To reach both those considering abortion and new donors to help support your mission, you need to make yourself known through marketing well – in smart, strategic ways. 

In this FREE guide, we’ll walk you through the best ways to create a positive buzz about what you’re doing and help more women learn about your services.

You’ve probably heard of the “Expose Fake Clinics” groups. These activists from all over the country engage in targeting pregnancy resource centers,  launching digital campaigns against them that spread false information about the center. They typically enlist the help of their followers to post fake reviews on Google, Facebook, and Yelp to try to call into question the legitimacy of the pregnancy center. They will claim your center is a “fake clinic” because it doesn’t provide abortions.

In this guide, we explain what you can do to prepare for an attack like this and what you can do if you are targeted.

How do you get your Board to fundraise? Your board members do not necessarily have to be people of great means. They just have to be connected, willing to share their connections and willing to participate in the fundraising process. They are one of your greatest ambassadors in your community, especially as they connect friends and family to your organization, and build awareness through representing your organization within your community.

Congratulations! You’ve just closed the books on 2019 and you are ready to start a new year and new decade. Now is a good time to look back and analyze your 2019 fundraising strategy…the good, the great and the not so good. Ask yourself: “What worked and what didn’t?” and use this as you move on to planning for 2020 and beyond.  

The one thing that stands between you and the success of a major ballot issue, legislative initiative or election of a pro-life candidate in a tough race is enough funding to do all that is needed.

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice.

We want them to find life-affirming options and support through your center.

One of the most basic and effective ways to help women find your center is by setting up and optimizing a Google My Business profile. Never heard of Google My Business? That’s okay. We’ll walk you through what it is, how it will help you reach more abortion-minded women, and how to get it set up today.

For decades, pro-life organizations and pregnancy centers within a community have acted independently of each other. Because each organization has a unique vision and mission, this is understandable. However, when it comes to what you spend to advertise, there are some downsides to your autonomy that are important to be aware of if you want to keep your marketing costs low for pro-life organizations within your same community.

If pro-life groups in the same area are not collaborating about their marketing efforts, it can drive up costs for both organizations. In this guide, we’ll break down why this is true and what you can do to promote greater communication and collaboration in your area.

In last week’s marketing guide eblast, we shared information and strategies about the top platforms where Generation Z spends time. Remember, the goal of being on social media is to reach your target audience – women who are considering abortion who need to know about life-affirming alternatives.

This week, we’re diving deeper into one of those platforms: YouTube. Because this platform is so popular AND it functions as an additional search engine, it’s important to not just have a presence on YouTube, but also to have a strategic presence.  To learn more about optimizing YouTube ads to reach more abortion-minded women, please download our free guide today.

Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the internet. For years, your primary client audience has been Millennials. Like all of us, they are aging! Older Millennials are well into their 30s. Because they grew up during a period of time with great technological changes, it’s become common to associate “Millennial” as “young, techy people,” or just young people in general. But remember, Millennials are getting older and a new audience you must focus more attention on is Generation Z. Today, we’ll look briefly at some distinctions between the two generations and then explore the platforms where Generation Z spends most of their time. This guide will take you through how to engage well on each of these platforms to increase the effectiveness of your communication with Gen Z.

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to let a local marketing plan drive your marketing efforts. Instead of chasing after every marketing strategy, you need a strategic plan that informs which tactics to pursue. In this free guide we’ll give you the tools you need to put together a comprehensive marketing plan and tips for knowing when to incorporate new strategies along the way.

Posting to your social media accounts is an important part of your marketing strategy. But, we know you are so busy running your centers and posting on social media can be time-consuming and one more thing to add to your list.

If your day job isn’t marketing, you may not have spent time thinking about the importance of a brand or even what a good brand is. You have a million things on your plate and thinking about your pregnancy center’s brand probably isn’t one of them. However, if you aren’t proactive to create and protect your brand, you’ll have little to no control over how your organization is viewed in the community. Today we’ll walk through steps you can take today to improve your brand’s strength and appeal to create a stronger presence for your center in 2020!

Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise significant dollars in a specified period of time. Often the money raised in a capital campaign is to fund the purchase or renovation of a building, but the campaign’s focus can also include building an endowment for the future. When implemented correctly, capital campaigns can be a highly effective fundraising tactic in addition to your regular fundraising strategy. Whether it’s your first time or you’ve been running them for years, in this guide we’ll cover all the basics so you can feel confident running your own capital campaign.

If you run ads on Facebook, it’s likely you’ve encountered issues over the last several months. Earlier this year, Facebook started requiring people running advertisements on behalf of businesses to authorize their accounts before running ads on issues of national social or political importance.

It’s November – a month of thanksgiving. At Choose Life Marketing, we are so grateful for each one of you and all that you do each day as you faithfully serve moms, dads, and babies, making a difference for life!

Facebook Messenger is the second most popular app ever with 1.4 billion regular users! Businesses and organizations are just starting to fully utilize this app to reach clients. Download this guide to find out how your pregnancy center can use Messenger marketing strategies to reach more abortion-minded women in your community.

Geofencing is a highly-targeted marketing tactic to help you reach more abortion-minded clients. In this guide, we explain what exactly geofencing is, why you should use it, and how it can help you serve more women in your community!

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

The end of the year can get very busy! Have you made your plan for year-end giving? Don’t get overwhelmed making your plan. In this guide, we offer a big-picture look at how you can successfully plan and execute a year-end giving campaign to raise funds for your center.

Blogging can feel difficult-to-learn and time-consuming as you run your busy pregnancy center. But actually, blogging is one of the best things you can add to your marketing strategy to provide valuable information to clients and help more clients find your center. 

While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts. 

Each woman that walks in may be facing different circumstances which determine how much she is considering abortion as her option. Knowing how to effectively reach her where she is at allows you to encourage her to seek support from your center. 

Search Engine Optimization is necessary to ensure abortion-minded women can find your website using search engines like Google. We perform SEO audits for any center that wants to evaluate their website’s current performance. 

Since its launch in 2011, Snapchat has increased in popularity among teens and young adults. As the app continued to develop from a messaging app to a social platform, it opened the opportunity for organizations to tap into Snapchat’s growing audience. This week’s guide covers Snapchat advertising and how it can help your center reach more abortion-minded women and move them to make appointments.

YouTube is extremely popular across all ages and communities. Key audiences, such as millennials and Gen Z, are using YouTube more than any other online platform. Advertising on YouTube is an accessible, low risk way for centers to explore video advertising and engage the large viewership that YouTube has to offer. If your center is looking to expand its online efforts of reaching more abortion-minded women, you should consider adding YouTube advertising to your current marketing strategy.

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

In June, Google updated its ad policy regarding abortion-related keywords and added a certification process. Since the update, we have been closely monitoring the effect this has had on continuing to reach abortion-minded women.

Is your center advertising on dating apps? Dating apps, such as Tinder, offer a unique platform to reach more women where they are meeting their partners. 

Are you preparing for your year-end donor campaign? Have you considered when to begin, what to include, and how to combine your marketing tactics for a successful year-end strategy?  

Have you noticed the increased tension in our country when it comes to the topic of abortion? Are you wondering how the conversation and publicity will impact your center and your marketing strategy? 

Is your fundraising banquet or Walk for Life just around the corner? Do you have a strategy in place for how you will market your event? A great marketing plan will increase ministry awareness, community engagement, and donor participation. 

Are you adjusting your strategy when you are seeking conversions vs. awareness? If you are not, then you are not optimizing your campaigns to gain the best results. This week we cover the different ways you can adjust your strategies to see better results when you focus on a singular goal. 

Facebook and Instagram have a lot of changes queued up for 2019! There is a lot of opportunity with these new features to better engage your audience, but you have to know how to take advantage of it. This week, we will cover everything you need to know about the changes and how to make them work for you. 

Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.

Are you adjusting your marketing strategies for donors and potential clients? If you’re not, you might be unintentionally causing women in need to look elsewhere for help. This week we cover why you need different strategies to reach donors and clients and the branding differences you should make between the two.

Students will soon be on summer vacation. You might be wondering how to communicate with them as they spread their wings over the next few months traveling, playing sports, visiting colleges, working summer jobs and hanging out with friends.

Are you currently advertising on Facebook? Or, have you thought about it, but you haven’t quite dipped your toes in the water to try it? Whether it’s to promote your services or share about an upcoming event, you know that friends of your center use Facebook and it can be an effective way to advertise. But, do you know the best ways to do this?

You have an event coming up soon. What is the most effective way to get the word out about it? Do you ever wish you had more of a strategy or could reach more people with information about your event? Who do you want to attend or participate? How do you currently reach out to them?

You have big dreams for your center, big hopes for your clients and big needs for funding. You know that the key to successful fundraising is taking every opportunity to personally connect with your donors to make this all possible. But you are so busy on any given day as you support staff and volunteers, provide life-changing services to your clients, and run a busy center on a budget.  

You answer the phone and a desperate voice on the other end of the line is seeking abortion services from your center. They ask about how much they are and how soon they can come in. You carefully navigate this conversation, hopeful to quickly connect and build trust while providing truthful information that results in an appointment scheduled, not silence and a hang-up from a frustrated caller on the other end of the line.

What are the indications that it’s time for a rebrand for your center? The rebranding process is a big undertaking, but it is necessary to continue effectively reaching and appealing to abortion-minded women. In Part I of this guide, we broke down the signs that your center needs a rebrand and offered a guide of how to successfully rebrand. Now, in Part II, we will go into deeper detail on the elements of a rebrand, including renaming, logo design, color palettes, fonts, and website updating.

How do you know when to rebrand? Rebranding is a big undertaking, but necessary in order to effectively reach your audience. In this guide, we will break down what elements go into a rebrand, how to tell if you need to rebrand, and how to do so successfully.

With prom season coming up, many centers are wondering how they can reach high school students who find themselves pregnant a few weeks afterwards. According to Psychology Today, in a study that surveyed nearly 13,000 high school students nationwide, 14 percent of girls said they had sex on prom night. Over half of those surveyed reported alcohol consumption, which can lead to lowered inhibitions and increased chance of sexual assault. All
of this indicates that there are girls who will need your center’s help and guidance following prom night.

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous with searching for something online (there’s a reason no one says, “Yahoo it” or “Bing it”). Likewise, voice search will soon become popular enough that it’s the standard. It will not be referred to as voice search. It will simply be called search.

Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will rank high in Google searches. This will increase web traffic to your site and foot traffic to your center.

Building a solid, dependable donor base is crucial to the longevity of any pregnancy center. This is done by understanding how to speak to donors and knowing what matters to them. In this guide, we’ll discuss how to write an effective donor appeal. These practices can be applied to appeal letters, email campaigns, other donor-facing marketing materials, and even in face-to-face conversation with donors.

Paid Search is one of the most effective tools for bringing more abortion-minded women to your center, and a properly set-up landing page is invaluable to this marketing strategy. A potentially abortion-minded woman would be directed to a landing page if she clicked on a Paid Search text ad for your center. In this guide, we will break down each of the elements that make up an effective landing page.

Reaching each audience with its appropriate message is a challenge that any organization faces, and for pregnancy centers, this can be even more difficult. Pregnancy centers seek to communicate with two very different demographics – clients and donors. Because the messaging for each audience is so distinctive, pregnancy centers must create separate websites in order to properly serve clients and donors with the specific information they need.

Social media is one of the top avenues for reaching a pregnancy center’s target audience of women ages 18 to 24. Not only does it allow you to establish your online presence, but it also offers you the chance to engage with these women
and establish a relationship. It’s an important first step to having them make an appointment for services. But, before all of that, you need to get them to follow your account! Here, we’ll provide you with some tips to increase your followers on Facebook and Instagram.

Donor banquets are a big deal for most pregnancy centers. Many of the marketing materials required for donor banquets need a lot of thought and creativity in order to be well-executed, so now is the time to start putting together everything you need to host your PHC’s donor banquet. Here’s a list of the most effective marketing materials for a successful donor banquet for your PHC.

As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they matter, and how students are lead to call or schedule an appointment with your center because of them.

With the right research, preparation, and understanding of the tools, Paid Search can help your center reach even more abortion-minded women. It’s especially important for connecting with those who have not heard of your center but are heading to Google with keywords and phrases related to unexpected pregnancy. Here are 11 musts when running a Paid Search campaign for your PHC.

Google My Business (GMB) is a tool that has only become more effective over time. It’s especially useful for location-based organizations like PHCs. In this guide, we’ll discuss why optimizing your center’s GMB matters and how to do it.

Paid Search is an excellent tool for PHCs to reach more abortion-minded women – but it isn’t effective if you don’t know how to set up a campaign. In this step-by-step guide, we’ll show you exactly how to set up a Paid Search campaign so that you can take advantage of Google Ads for your PHC.

#GivingTuesday, which falls on the first Tuesday after Thanksgiving, has seen tremendous growth in the last several years. Billed as the national social media day of giving, it promotes online donations to nonprofits after several days of commercialized “getting.” Here’s a list of best practices to can make the most of this year’s #GivingTuesday.

Sanctity of Human Life Sunday is quickly approaching and falls on January 20, 2019. Whether your PHC has partnered with local churches for many years or this is new territory, learning best practices can help increase the potential for aquiring new donors and prayer partners, as well as spreading the message about the services you offer within your community.

Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. How do you reach your donor audience in a way that won’t fatigue them? In this guide, we’ll offer several tangible solutions to prevent giving fatigue.

Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more abortion-minded women.

Google Grants offer $10,000 a month to nonprofit organizations to promote their services, which makes them potentially valuable to PHCs across the country and around the
world. Here is a guide to help you navigate the pros and cons of a PPC Google Grant.

Google is currently the number 1 review site, by far outranking other sites like Facebook and Yelp. And, 64 percent of people agree that they are likely to check reviews on Google before visiting a location. This tells us that people highly value previous experiences had, and they trust Google to let them know about those experiences. In this guide, we’ll discuss why these reviews matter so much, how to respond to the reviews you have, and how to get more clients to write reviews to build up your center’s reputation.

Recently, many pro-life organizations have vocalized concerns that their advertisements are being pulled by Facebook as a form of censorship. We went a little deeper to learn what could cause ads to be disapproved or removed from Facebook.

Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. Choose Life Marketing is excited to now offer Instagram Stories as a service for your PHC, and in this guide, we’ll discuss how Instagram Stories can help you reach more potential abortion-minded women.

2018 was a year of immense growth and change for us. Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Here are the biggest things 2018 taught us about pregnancy center marketing.