At Choose Life Marketing, we understand that effective communication plays a crucial role in reaching end goals, such as restoring the value and sanctity of human life.
The Vitae Foundation already possesses unrivaled expertise in communicating with women who are dealing with unplanned pregnancy. That is why we are excited to introduce a tool that assists you in reaching out to even more women—and in turn, more unborn children.
In 2015, there were about 3.4 million searches for abortion clinics in the US alone. Even worse, there were about 119,000 searches for the exact phrase “how to have a miscarriage,” as well as other horrifying variants such as “how to self abort,” and “free abortion pills.” In all, there were more that 700,000 Google searches looking into self induced abortions alone.
The keywords mentioned above are alarming—however, there is a way to use this information to make a positive change.
Say a woman who is contemplating an abortion begins researching her options. You can create a web advertisement using Google Adwords with customized search terms that can make your ad appear at the top of Google search result pages. Ultimately, you can create an ad that appears when a woman searches “how to have a miscarriage,” and so on. All you have to do is set a daily budget, and make it go live!
Next she can click your ad and go to your website, or even call you directly for more helpful dialogue. Best of all? You only pay if it works the way it’s intended to; if she deliberately clicks on your ad.
Vitae has been using the mass media to distribute educational messages for almost 25 years—but as the web continues to expand, targeting messages in an efficient, helpful, and non-threatening manner becomes increasingly challenging. In order to determine what works best for your communication efforts, measuring and strategizing results is key! We’d be happy to help in any way we can!
Choose Life Marketing has partnered with Vitae to support the ever-changing media landscape to bring forth the right message at the right time.
