Social media can powerfully engage donors and reach potential clients online. It’s well worth your center’s investment to ensure you regularly post on social media and follow best practices.
Keep reading for our top tips for social media platforms like Facebook, Instagram, and more. You can also contact Choose Life Marketing for information about social media services that save you time and improve your impact.
Tip #1. Separate Your Social Media Accounts
Pro-life donors and abortion-minded women are two unique audiences. Balancing your messaging between the two will lead to vague and ineffective messaging.
For the most impactful social media and unhindered messaging, create separate accounts for your donors and clients. Differentiate the account names so they cannot be confused by having a donor-facing name and a client-facing center name.
Tip #2. Create Engaging Content for Each Audience
Develop a consistent brand voice and content strategy for your donor and client social media profiles.
For your donor pages, you should focus on your mission, the lives you have saved, upcoming events, testimonials, updates, and other compelling content that helps your donors feel connected to your pregnancy center.
For your client pages, you should focus on raising awareness for your center by sharing who you are and what you offer. You should also balance your self-promotion with engaging and inspiring content like quotes, special days and holidays, women’s health information, pregnancy topics, and other helpful or entertaining content.
Tip #3. Post Videos as Much as Possible
Video content is king on social media.
Find engaging client and donor videos on Choose Life Express or make homemade videos using your phone. You can also ask volunteers with video editing skills to help you create engaging short videos.
These videos do not need to be high-production, as an unpolished video will look more authentic to your client audience.
However, if you’re looking to save time and wow viewers, visit Choose Life Express and browse our selection. We offer cost-effective and engaging videos for clients covering information on abortion and pregnancy and advertising your life-affirming services. You can also find compelling fundraising videos that will lead to more donations to fuel your ministry.
Prioritize Your Social Media Presence
Active social media pages can help you accomplish your fundraising and new appointment goals. Make sure you prioritize posting at least once or twice a week to each account and respond to any comments or messages.
While social media can take time and energy, it can pay off over time. Keep up with it, and reach out to the Choose Life Marketing experts for assistance and services when needed. We also offer social media training for one-on-one skill building.
Contact us today for a free 30-minute marketing evaluation. We can review your social media and suggest ways to elevate it.
