As you plan for 2023, read our free guide covering the top marketing trends for pregnancy centers. These marketing trends relate to the current landscape and will provide insight as you decide your marketing budget allocation and your 2023 strategy.
I am so grateful for you and the opportunity to partner with many of you. I pray the tools we offer, the services we provide and the information we share weekly is helpful to you. What you do matters so much. Your faithfulness in this battle for life is a gift that reaches generations. God … Continued
Gen Z is HERE as our new target audience. It’s up to us to bridge the gap between generations so she can hear us and be drawn to hope and choose life. Download this FREE guide to learn all about reaching Gen Z — who she is, what speaks to her, and how you can … Continued
Big Tech has kept us guessing this year! Between Google limiting pregnancy centers’ visibility in abortion searches and Facebook removing certain targeting details, we have certainly been on our toes. In this week’s FREE guide, How to Diversify Your Marketing Plan, you’ll learn how you can take steps now to make sure your eggs aren’t … Continued
When you publish video content online, you are able to share your message with greater levels of clarity and authenticity. Real people on the other side of the screen feel more connected to you because they are able to see a real person communicating with them, rather than reading text on a screen. Even if … Continued
Facebook, Instagram, YouTube… every Silicon Valley social media giant has posed barriers for pregnancy centers. Whether it’s ad disclaimers, rejecting ads, or issuing violations for posts on abortion pill reversal, they have been a source of resistance for years. Yet social media platforms remain critical to the mission of reaching the abortion-minded woman. With the life issue heating up … Continued
Social media really does matter and can improve your online visibility, community awareness, and reputation. In this week’s FREE guide, we explain the “why” behind social media, best practices, and how to get started with your own social media accounts. We will address why social media matters, and how your center can take advantage of … Continued
Our first step in helping pregnancy centers reach more abortion-minded women and donors in the next year is providing you with our complimentary 2022 Marketing Calendar! This calendar features dates to highlight in your marketing communications with both clients and donors to increase your social media or email campaign relevance, engagement, and effectiveness. Remember, 80% … Continued
Have you ever felt like the best kept secret? Social media is your awareness builder. Many times it is the first glimpse women get into what your center is about and the services you offer. Every pregnancy center should be active on social media, as it’s an easy way to reach and interact with your … Continued
While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. How is your center doing? This week, … Continued
Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community. Pregnancy centers marketing … Continued
You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much. As you embrace 2021 for all it will … Continued