While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts.
Search Engine Optimization is necessary to ensure abortion-minded women can find your website using search engines like Google. We perform SEO audits for any center that wants to evaluate their website’s current performance.
Since its launch in 2011, Snapchat has increased in popularity among teens and young adults. As the app continued to develop from a messaging app to a social platform, it opened the opportunity for organizations to tap into Snapchat’s growing audience. This week’s guide covers Snapchat advertising and how it can help your center reach … Continued
YouTube is extremely popular across all ages and communities. Key audiences, such as millennials and Gen Z, are using YouTube more than any other online platform. Advertising on YouTube is an accessible, low risk way for centers to explore video advertising and engage the large viewership that YouTube has to offer. If your center is … Continued
High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get … Continued
In June, Google updated its ad policy regarding abortion-related keywords and added a certification process. Since the update, we have been closely monitoring the effect this has had on continuing to reach abortion-minded women.
Is your center advertising on dating apps? Dating apps, such as Tinder, offer a unique platform to reach more women where they are meeting their partners.
Have you noticed the increased tension in our country when it comes to the topic of abortion? Are you wondering how the conversation and publicity will impact your center and your marketing strategy?
Are you adjusting your strategy when you are seeking conversions vs. awareness? If you are not, then you are not optimizing your campaigns to gain the best results. This week we cover the different ways you can adjust your strategies to see better results when you focus on a singular goal.
Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.
Students will soon be on summer vacation. You might be wondering how to communicate with them as they spread their wings over the next few months traveling, playing sports, visiting colleges, working summer jobs and hanging out with friends.
Are you currently advertising on Facebook? Or, have you thought about it, but you haven’t quite dipped your toes in the water to try it? Whether it’s to promote your services or share about an upcoming event, you know that friends of your center use Facebook and it can be an effective way to advertise. … Continued