As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? You should, and you can. Are you concerned about an … Continued
You’ve probably heard of the “Expose Fake Clinics” groups. These activists from all over the country engage in targeting pregnancy resource centers, launching digital campaigns against them that spread false information about the center. They typically enlist the help of their followers to post fake reviews on Google, Facebook, and Yelp to try to call … Continued
As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Continued
For decades, pro-life organizations and pregnancy centers within a community have acted independently of each other. Because each organization has a unique vision and mission, this is understandable. However, when it comes to what you spend to advertise, there are some downsides to your autonomy that are important to be aware of if you want … Continued
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued
Posting to your social media accounts is an important part of your marketing strategy. But, we know you are so busy running your centers and posting on social media can be time-consuming and one more thing to add to your list.
If your day job isn’t marketing, you may not have spent time thinking about the importance of a brand or even what a good brand is. You have a million things on your plate and thinking about your pregnancy center’s brand probably isn’t one of them. However, if you aren’t proactive to create and protect … Continued
If you run ads on Facebook, it’s likely you’ve encountered issues over the last several months. Earlier this year, Facebook started requiring people running advertisements on behalf of businesses to authorize their accounts before running ads on issues of national social or political importance.
Facebook Messenger is the second most popular app ever with 1.4 billion regular users! Businesses and organizations are just starting to fully utilize this app to reach clients. Download this guide to find out how your pregnancy center can use Messenger marketing strategies to reach more abortion-minded women in your community.
Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know … Continued
Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk … Continued
Blogging can feel difficult-to-learn and time-consuming as you run your busy pregnancy center. But actually, blogging is one of the best things you can add to your marketing strategy to provide valuable information to clients and help more clients find your center.