Posting videos on social media is a powerful tool for marketing to both donors AND clients, but often it’s hard to know where to start or even which topics to cover. We know video creation can seem overwhelming with all the other things on your plate. That’s why we produce donor and client videos each … Continued
To reach the abortion-minded woman, targeting her locally is key. As more and more search queries are becoming geographically specific, Google My Business is a necessity to reach women local to you! You may have more questions about how Google My Business works. Do you need it? And, how do you set it up? In this … Continued
Our first step in helping pregnancy centers reach more abortion-minded women and donors in the next year is providing you with our complimentary 2022 Marketing Calendar! This calendar features dates to highlight in your marketing communications with both clients and donors to increase your social media or email campaign relevance, engagement, and effectiveness. Remember, 80% … Continued
Women in your community are trying to find answers to their many questions in the midst of their unplanned pregnancies. Once they find you online, they skim over your content to learn if your services and support are a good fit for them. Marketing in the middle is where you get to bridge the gap … Continued
Between COVID and the dawn of the new administration in Washington DC, there is a battle like we’ve never seen before regarding abortion. At times it seems simple to do our part when it comes to the issue of abortion – offering help and hope as you serve moms, dads, and their babies each day. … Continued
Between fierce competition, an increase in abortion pill access and availability and the rise of Telehealth, how can you get abortion-minded women through your center’s doors? Driving the right foot traffic to your center involves having a seamless marketing strategy, from your messaging and placement through your service offerings and the client experience. In this … Continued
It’s easier, now more than ever, to buy the abortion pill online. The FDA recently announced a policy change due to Covid that allows women using telemedicine to order abortion pills through the mail instead of being required to visit a doctor’s office or clinic. This policy change is so dangerous to women’s health, as … Continued
With abortion-minded women searching for answers online every day, search engine optimization (SEO) is necessary for an effective marketing strategy. Stand out among your competition – your local abortion clinic – and connect with the abortion-minded woman by using SEO the right way. From blogging to optimization, a great SEO strategy helps you rank on … Continued
Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women and helping their board and donors understand the marketing strategy they are using. The different tactics and messaging for each group vary significantly, possibly leading to donor and board confusion, and even objection. However, reaching abortion-minded women requires powerful marketing strategy … Continued
With a clear and strategic plan, blogging can help capture the attention of the abortion-minded woman and bring her clarity and answers. Consistent engagement is necessary for a woman to go from simply reading your content to reaching out for help and potentially using your services. What you blog about matters. In this FREE guide, … Continued
While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. How is your center doing? This week, … Continued
Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a … Continued