Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google, Bing or Yahoo. An effective SEO strategy is built on a number of factors, and in this blog, we’ll touch on the 12 most important SEO features for your PHC’s website. Responsive … Continued
As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they … Continued
Email marketing is effective, and for PHC donor email campaigns, it’s essential. It allows you to personally reach out to potential donors, explain who you are, what you’re doing, and why they should get involved. But with so many emails being sent each and every day, how can you make sure yours are noticed? A … Continued
Instagram is an excellent tool for the awareness stage: letting women in your area know you’re there for when they need you. In 2018, the platform has rolled out a number of new features, many of which can help PHCs connect and engage with more abortion-minded women. In this guide, we’ll discuss the new Instagram … Continued
Fetal surgery, the practice of surgically repairing complex defects while a child is still within the womb, is an incredible feat of modern science. Through intricate effort, more and more babies are brought into the world with hopeful outlooks for the future. Fetal surgery is miraculous in nature as it reminds us of the great … Continued
Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their … Continued
If you’ve scrolled through Facebook lately on desktop or mobile, you’ve probably noticed the variety in Facebook ads that popped up. Facebook advertising has become very sophisticated, and it’s important to know the various ad types and how they can help meet your PHC’s goals. Here, we’ll go over the different Facebook ads, how they … Continued
You can learn a lot from marketing analytics, like who’s seeing your ads and whether they are actually doing what they’re supposed to be doing. However, if your stomach drops every time one of those statistics dips below what it was last month, you may not be focusing on the right analytics. It’s true, analytics … Continued
Where in the world would we be without our moms? They work hard, give the best hugs, and encourage us to be strong and brave and honest. We are endlessly thankful for our mothers and all they have sacrificed to give us the very best of everything. In honor of Mother’s Day, we’ve compiled a … Continued
Happy Women’s History Month! Much of the progress of our movement is thanks to many strong, persistent and vocal women who support the sanctity of life. We wouldn’t be where we are today without their selfless advocacy. So, in honor of National Women’s History Month, we want to highlight some of the most influential and … Continued
February is the month of love. We often think about how much we love our spouses, our kids, our family or friends during this time. But we tend to forget about our love for Jesus and His love for us. Part of our Christian duty is to show God’s love to others – in all … Continued
On January 11th, Facebook announced that it will be making some significant changes to its News Feed algorithm. What will those changes entail? The algorithm is being tweaked to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.” That sounds great for your … Continued