Reaching abortion-minded women remains top priority for pregnancy centers all over the country, and one of the best and most effective ways to reach them is with Google Ads. If centers can successfully intercept their target’s traffic during their search for solutions, they can help save more lives and deliver even more hope to women … Continued
Now more than ever, it’s easier for women to find the abortion pill online. The FDA recently announced a policy change due to COVID-19 that allows women using telemedicine to order the abortion pill online and have it delivered through the mail instead of requiring an in-person visit to a doctor’s office or clinic. This … Continued
Planned Parenthood recently came out with a statement about their founder, Margaret Sanger, addressing that she was indeed a racist, saying, “Margaret Sanger’s eugenicist ideas were wrong in 1916, and they’re wrong now.” Part of Planned Parenthood’s marketing strategy involves claiming they are anti-racist today and disassociating themselves from their founder and the organization’s racist … Continued
You take part in a life-giving mission, and so do your donors. Stay focused and encouraged by keeping the vision in front of your faithful supporters in the fight for life. What an honor it is to have people come alongside you and support mothers, babies, and families. Everyone these days seem to have busy … Continued
Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women while helping donors and board members understand and support a strategy that ties into their overall mission. While many centers tread lightly and walk a fine line between the two audiences, bridging the gap and developing a marketing understanding can help … Continued
Search engine optimization (SEO) is necessary for a great marketing strategy to show up for women searching online for abortion information. It helps you stand out and connect with the abortion-minded woman. SEO takes time to understand and incorporate into your marketing plan, but the results are worth all the extra effort. The online world … Continued
Blogging adds value to your website, gives your readers much-needed information, and helps capture the attention of the abortion-minded woman, bringing her clarity she needs to help her in the midst of her unplanned pregnancy. Creatively implementing content in a blog that informs and engages those you are trying to reach is an extraordinary plan … Continued
Pregnancy centers offer top-quality care and support for women all over the United States, but sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women or concerns over costs, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. For more marketing … Continued
It all begins with a plan. It’s important to create a plan that includes financial goals, donor list segmentation, phone calls and scheduled visits. These steps will help you set goals and carry out initiatives that will make an impact and help you achieve your fundraising goals. 1. GOAL SETTING What do you want to … Continued
Whether your pregnancy center’s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your center’s competitive advantages, … Continued
Social media has been evolving since its widespread adoption in the early 2000’s. However, between Coronavirus isolation, the election, and the rise in social justice issues, the influence and impact of social media has grown faster than ever before. Statista reports 32% of people in the U.S. are spending more time on social media, as … Continued
Search engine optimization (SEO) can feel overwhelming. While there are many technical aspects of this marketing strategy, there are things you can begin to incorporate today to provide excellent SEO on your website. Remember SEO is what will help your website rank higher in search results. If your site isn’t optimized for the right keywords, … Continued