A strategic marketing plan should include a diverse mix of marketing strategies, including both inbound and outbound marketing tactics. Inbound and outbound can be thought of as “pull” versus “push” marketing. While inbound marketing involves tactics that organically attract or pull your audience to your messaging, such as websites, blogging, and search engine optimization (SEO), … Continued
We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued
With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued
ChatGPT marks a new era in AI-driven communication. As a state-of-the-art language processing tool developed by OpenAI, it’s based on Generative Pre-trained Transformers (GPT), known for generating human-like text. Trained on diverse internet text, it uses machine learning to generate responses based on user input, learning continuously from new information on the web and interactions. … Continued
Discovering an unplanned pregnancy can bring a whirlwind of emotions and added concern over how a partner will react to the news. If you find yourself in this situation, it’s essential to evaluate the circumstances and prioritize your safety above all else. Trusting your instincts and taking proactive steps to protect yourself is crucial. This … Continued
Grow your pregnancy resource center’s reach beyond the basics by using popular platforms like Spotify, Pinterest, and more. Take your advertising to the next level with our free guide, “Beyond the Basics: All the Platforms.” You’ll discover new types of online marketing and learn how each platform can impact your mission positively. Download the free … Continued
Fundraising events are the fuel that boosts your pregnancy center upward. Not only do they raise much-needed funds, but they expand your donor base, promote your mission, and build community recognition. Every event puts you one step closer to easing the stress over monthly overhead and giving you the freedom to shoot for the moon. … Continued
According to the Charlotte Lozier Institute, there are over 3,000 pregnancy center locations in the United States. Pregnancy centers easily outnumber abortion clinics. Even though there are a large number of centers, how well do you know the other centers in your area? Do you commonly collaborate or do you stay in your own lanes? … Continued
Every board is composed of unique members. Some may be resistant to change, while others are ready to take exciting risks. One member might be very analytical and has to see the numbers, while another is only swayed by heartfelt stories. Regardless of who is on your board right now, you CAN successfully cast your … Continued
As a local pregnancy center, you are gifted at gifting others. It’s part of your mission as you serve women in need. But don’t forget that your pregnancy center needs resources, too! In order to keep moving forward and keep up with the growing needs of women, you must seek ways to develop your center’s … Continued
Every pregnancy center needs an up-to-date, professional, and relevant website to build credibility with clients and compete with local abortion providers. It should load in three seconds, be simple to navigate, and easily lead visitors to your appointment page. Why is a Website Critical to Your Mission? More than any other marketing tool, your website … Continued
Are you struggling to reach the abortion-minded woman online? You may already know who your target audience is, but you know something is missing from your online marketing strategy. You are not alone, as many centers struggle to close the gap between themselves and their potential clients. Did you know Google has already received 360 … Continued