Reaching Your Target Audience You are unique in that you have two totally different audiences to target on a regular basis. As a result, your center must spend your marketing dollars wisely to both be good stewards and reach your audiences. Who exactly is your target? How do you find them, and what do you … Continued
You take part in a life-giving mission, and so do your donors. Stay focused and encouraged by keeping the vision in front of your faithful supporters in the fight for life. What an honor it is to have people come alongside you and support mothers, babies, and families. Everyone these days seem to have busy … Continued
Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women while helping donors and board members understand and support a strategy that ties into their overall mission. While many centers tread lightly and walk a fine line between the two audiences, bridging the gap and developing a marketing understanding can help … Continued
It all begins with a plan. It’s important to create a plan that includes financial goals, donor list segmentation, phone calls and scheduled visits. These steps will help you set goals and carry out initiatives that will make an impact and help you achieve your fundraising goals. 1. GOAL SETTING What do you want to … Continued
Playing by Google’s rules is not an easy game to follow. Google has shaped today’s modern internet experience and has been the top search engine for years. It doesn’t look like that will change anytime soon. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. Though this … Continued
We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other. In this guide, we will share about five tactics you can use for your donor social media platforms to … Continued
I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients. At the same time, we … Continued
Why Should I Have Two? If you’ve been in pregnancy center work for long enough, you know it is uniquely a world of its own. The level of controversy surrounding your work makes it different from most other nonprofits and ministries. While most nonprofits garner the support of a large demographic of people and … Continued
Writing effective donor appeals begins with understanding how to speak to your donor base and knowing what matters to them. These practices can be applied to appeal letters, email campaigns, other donor-facing marketing materials, and even in face-to-face conversations with donors. Center it around your donors The number one way to write an effective donor … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. As a pregnancy help center. how do you reach your donor audience in a way that won’t fatigue … Continued
For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is … Continued