Social media can feel like the Wild West. There’s always a new frontier to explore, while leaving everything you once knew in the dust. We’ve seen this firsthand over the last decade as social media moved from simple status updates to many users becoming video content creators. The rise of video content is the most … Continued
For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their … Continued
Did you know that one-third of online activity is spent watching videos? Additionally, 51% of marketing professionals name video as the type of content with the best ROI. So, how can PHCs capitalize on the popularity of social media videos? By incorporating high-quality, engaging videos into your digital strategy. In this guide, we’ll go over … Continued
Did you know that one-third of online activity is spent watching videos? Additionally, 51% of marketing professionals name video as the type of content with the best ROI. So, how can PHCs capitalize on the popularity of videos on social media? By incorporating high-quality, engaging videos into your digital strategy. In this post, with the … Continued