To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your … Continued
Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the … Continued
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued
Why invest in mobile advertising? Mobile advertising is a great opportunity because your advertising dollars are invested where people are spending the most time – on their phones. Americans spend an average of five hours every day on their phones. If you think about this in terms of those hours being a part of the … Continued
Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. In this post, we’ll discuss Instagram Stories for pregnancy centers, and how they can help you reach more potential abortion-minded women. Stories Last 24 Hours Unlike traditional Instagram … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more … Continued
Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center. 1. GMB and Social Retargeting What is GMB? GMB, or Google My Business, … Continued
Instagram is an excellent tool for the awareness stage: letting women in your area know you’re there for when they need you. In 2018, the platform has rolled out a number of new features, many of which can help PHCs connect and engage with more abortion-minded women. In this guide, we’ll discuss the new Instagram … Continued
Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their … Continued
If you’ve scrolled through Facebook lately on desktop or mobile, you’ve probably noticed the variety in Facebook ads that popped up. Facebook advertising has become very sophisticated, and it’s important to know the various ad types and how they can help meet your PHC’s goals. Here, we’ll go over the different Facebook ads, how they … Continued
Did you know that one-third of online activity is spent watching videos? Additionally, 51% of marketing professionals name video as the type of content with the best ROI. So, how can PHCs capitalize on the popularity of social media videos? By incorporating high-quality, engaging videos into your digital strategy. In this guide, we’ll go over … Continued