It’s hard to believe it’s been over 20 years since Facebook began. Since 2004, many other social media channels have popped up (TikTok, Instagram, etc.), showing that social media is here to stay, while popular platforms change with shifting demographics. How can your pregnancy center keep up with the changes and post engaging social media … Continued
We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued
Do you ever feel like the best-kept secret? Do you wish more women would know you are there – ready and willing to help? No matter your mission, social media can drive your success. Think about the businesses, personalities, and brands you know and love—they likely have some form of social media that gives you … Continued
Social media matters when it comes to improving your online visibility, community awareness, and reputation. Every pregnancy center or clinic should have client social media accounts on Instagram and Facebook and post regularly to them. Why Does Social Media Matter? Before we talk about how to get started on social media, here are just five … Continued
At some point, we all ask this question about our marketing: Is it working? According to SocialBoosting digital marketing involves investing time and money, and pregnancy centers want to ensure each dollar is being spent in the most impactful way possible. This FREE guide shares key indicators of success across a variety of digital marketing … Continued
Coming up with a marketing plan for your pregnancy center can seem overwhelming, but when you break it down into practical steps, it has a way of becoming easier to understand and create as you make a plan. A marketing funnel consists of three different stages: awareness, consideration, and conversion. All stages are needed to … Continued
Social media has been evolving since its widespread adoption in the early 2000’s. However, between Coronavirus isolation, the election, and the rise in social justice issues, the influence and impact of social media has grown faster than ever before. Statista reports 32% of people in the U.S. are spending more time on social media, as … Continued
We are living in unprecedented times. Pandemic aside, who would have thought our first amendment right to free speech would be challenged in 2021? Let’s discuss everything you need to know about the current state of internet ads and censorship. Despite our constitutional rights, Big Tech has become powerful with 63% of U.S. citizens over … Continued
We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other. In this guide, we will share about five tactics you can use for your donor social media platforms to … Continued
How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most … Continued
I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients. At the same time, we … Continued
Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24-year-olds and 57% of 25-29-year-olds actively use Instagram. Sound like your target audience? We … Continued