As a pregnancy center with limited time and resources, choosing which marketing initiatives, tools, and strategies to invest in can be difficult. However, search engine optimization (SEO) should be on your annual marketing plan’s list of must-haves. What Is SEO? Search engine optimization (SEO) is a name for improving your website so you are more … Continued
Are you struggling to reach the abortion-minded woman online? You may already know who your target audience is, but you know something is missing from your online marketing strategy. You are not alone, as many centers struggle to close the gap between themselves and their potential clients. Did you know Google has already received 360 … Continued
When reaching the abortion-minded woman, targeting her locally is key. Google My Business allows you to list your business location on Google Maps and local search results. It helps reach abortion-minded women right in your area as they search for pregnancy tests, ultrasounds, and abortion services near them. Use this platform to capture their “near … Continued
Playing by Google’s rules is not an easy game to follow. Google has shaped today’s modern internet experience and has been the top search engine for years. It doesn’t look like that will change anytime soon. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. Though this … Continued
Search engine optimization (SEO) can feel overwhelming. While there are many technical aspects of this marketing strategy, there are things you can begin to incorporate today to provide excellent SEO on your website. Remember SEO is what will help your website rank higher in search results. If your site isn’t optimized for the right keywords, … Continued
For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is … Continued
You have likely been faced with the realities of the growing popularity of the abortion pill. It has been marketed to women as a private, quick, easy fix to their situation – without consequence or sometimes even the need to share with anyone they are pregnant. Two pills and they can move on with their … Continued
Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in … Continued
Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you! In this … Continued
As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Continued
Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends. One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued