Why One-Size-Fits-All Marketing Is Not Effective for PHCs

Why One-Size-Fits-All Marketing Is Not Effective for PHCs

When it comes to reaching abortion-minded women on the Internet, it requires more than just your basic “Marketing 101” skills. We work together with Pregnancy Help Centers (PHCs) to develop and execute marketing strategies that are both cost-effective for their organization and effective in reaching the right audience. Many marketing agencies will assume that PHCs … Continued

Marketing to Abortion-Minded Women in Today’s Culture

Marketing to Abortion-Minded Women in Today’s Culture

In today’s culture, there are many avenues (both online and offline) that women can take when seeking answers to a problem. As a Pregnancy Help Center, you want to make sure that your center’s name is at the forefront of those avenues for pregnant women who might be looking for your services, or simply for … Continued

Optimizing Your Center’s Site for Search Engines

Optimizing Your Center’s Site for Search Engines

What is SEO for Pregnancy Help Centers? Search Engine Optimization (SEO) might seem like an extremely obscure concept, but learning just a few of the best practices for optimizing your center’s website can make all the difference. Search Engine Optimization is the process of improving the rankings of your web pages on search engine’s’ organic … Continued

The Journey of Choose Life Marketing: A Message From Our President

The Journey of Choose Life Marketing: A Message From Our President

Pregnancy Help Centers make a significant difference in the lives of women facing unplanned pregnancies by providing them with options, hope and support. Choose Life Marketing was created to help further this mission by developing and offering a set of online marketing standards in order to reach and connect these women with Pregnancy Help Centers. … Continued

Digital Marketing 101: Glossary of Terms for Pregnancy Help Centers

Digital Marketing 101: Glossary of Terms for Pregnancy Help Centers

In order to send the right message at the right time to pregnant women in need, it’s helpful to become familiar with current digital terminology. You don’t need to be an expert to master the web game—all it takes is a little brushing up on the latest lingo! Let’s start with some of the basics … Continued

Reach More Women in Need with This Lifesaving Tool

Reach More Women in Need with This Lifesaving Tool

At Choose Life Marketing, we understand that effective communication plays a crucial role in reaching end goals, such as restoring the value and sanctity of human life. The Vitae Foundation already possesses unrivaled expertise in communicating with women who are dealing with unplanned pregnancy. That is why we are excited to introduce a tool that assists you … Continued