Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in … Continued
We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other. In this guide, we will share about five tactics you can use for your donor social media platforms to … Continued
How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most … Continued
I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients. At the same time, we … Continued
Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24-year-olds and 57% of 25-29-year-olds actively use Instagram. Sound like your target audience? We … Continued
To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your … Continued
Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you! In this … Continued
As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Continued
Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the … Continued
Plan C is considered the final step in a long line of choices. It follows the shock and fear a client feels when she discovers she is pregnant. It skips over the Plan B pill. Removes the need for an appointment at an abortion clinic. And provides a way for a woman to order an … Continued
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued
What is a brand? A brand is how you are known. We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the … Continued