From midnight
messages to morning
appointments, Olive
bridges every moment.
See what Olive can do
for your center.
Is your pregnancy center showing up when a woman searches online for help? If not, she could miss your center and instead call a local abortion clinic. At Choose Life Marketing, we help pregnancy centers like yours rank higher on Google so you can connect with the women who need you most. Contact us today … Continued
Google advertising is one of the most effective forms of digital marketing. It’s tried and true, as Google has been the top search engine for over 20 years. Pregnancy centers can attract more clients to their pregnancy centers by using various forms of Google advertising, including pay-per-click (PPC), display ads, and geofencing. Keep reading to … Continued
Social media can powerfully engage donors and reach potential clients online. It’s well worth your center’s investment to ensure you regularly post on social media and follow best practices. Keep reading for our top tips for social media platforms like Facebook, Instagram, and more. You can also contact Choose Life Marketing for information about social … Continued
It’s hard to evaluate the success of your pregnancy center’s digital marketing without analyzing metrics. “Analytics,” put simply, is the analysis of raw data or individual measurements called “metrics” to find patterns and insights. When you uncover patterns and insights, you can make data-based decisions that lead to greater results and success. Here are a … Continued
It’s hard to believe it’s been over 20 years since Facebook began. Since 2004, many other social media channels have popped up (TikTok, Instagram, etc.), showing that social media is here to stay, while popular platforms change with shifting demographics. How can your pregnancy center keep up with the changes and post engaging social media … Continued
As a pregnancy center with limited time and resources, choosing which marketing initiatives, tools, and strategies to invest in can be difficult. However, search engine optimization (SEO) should be on your annual marketing plan’s list of must-haves. What Is SEO? Search engine optimization (SEO) is a name for improving your website so you are more … Continued
One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued
We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued
With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued
Do you ever feel like the best-kept secret? Do you wish more women would know you are there – ready and willing to help? No matter your mission, social media can drive your success. Think about the businesses, personalities, and brands you know and love—they likely have some form of social media that gives you … Continued
Social media matters when it comes to improving your online visibility, community awareness, and reputation. Every pregnancy center or clinic should have client social media accounts on Instagram and Facebook and post regularly to them. Why Does Social Media Matter? Before we talk about how to get started on social media, here are just five … Continued
At some point, we all ask this question about our marketing: Is it working? According to SocialBoosting digital marketing involves investing time and money, and pregnancy centers want to ensure each dollar is being spent in the most impactful way possible. This FREE guide shares key indicators of success across a variety of digital marketing … Continued