We all understand the power of a first impression. It’s impossible to recreate a first impression and challenging to overcome a really bad one. That’s why your name, branding, and online presence are so important to consider as you work to strategically reach abortion-minded women. Your center name and a cohesive branding strategy that attracts … Continued
Talking to your board about a rebrand can be challenging. After all, you could be proposing a name change that’s been around since the eighties. It was likely a name choice made in prayer by those who first cast the vision for your center. There could be tons of time and resources invested in this … Continued
Whether your pregnancy center’s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your center’s competitive advantages, … Continued
What is a brand? A brand is how you are known. We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the … Continued
For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is … Continued
Catching the eye of an abortion-minded woman can be done through a design that stands out through the clutter. When it comes to young women, visuals can make or break your online marketing efforts. And, when we say visuals, we aren’t just talking about the photos you use. We mean ALL the visual components that … Continued