How to Talk to Your Board About a Rebrand

How to Talk to Your Board About a Rebrand

Talking to your board about a rebrand can be challenging. After all, you could be proposing a name change thatโ€™s been around since the eighties. It was likely a name choice made in prayer by those who first cast the vision for your center. There could be tons of time and resources invested in this … Continued

A Guide to Knowing the Competition

A Guide to Knowing the Competition

Whether your pregnancy centerโ€™s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your centerโ€™s competitive advantages, … Continued

New Year, New You: Why Your Brand Matters

New Year, New You: Why Your Brand Matters

What is a brand?   A brand is how you are known.ย    Weโ€™re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the … Continued

Branding Your PHC’s Capital Campaign

Branding Your PHC’s Capital Campaign

For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, itโ€™s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is … Continued