Video marketing is a powerful tool for pregnancy centers to connect with donors and potential clients. However, the type of videos and the content designed for each audience will differ significantly. If you want to engage pregnant women online and raise awareness for your center, you can try three types of videos: short-form, website, and … Continued
Emails and email campaigns effectively communicate with your donors, keep them informed, and ask for donations during critical times of the year. However, your email results largely hinge on your ability to collect and nurture a quality subscriber list. Continue reading for a few tips on how to do this. Building Your Subscriber List Building … Continued
Attracting new clients online requires a diversified marketing strategy, and blogging is one powerful tactic to add to your content marketing toolbox. Blogging enables you to better rank for service keywords, phrases, and questions potential clients may be searching for online. We understand that pregnancy centers are often busy serving clients and managing pregnancy center … Continued
Building a user-friendly website for your pregnancy center will help more potential clients notice you online, find the information they’re looking for, and easily navigate to make an appointment. Contact Choose Life Marketing to get started on building a user-friendly website. Technical steps are required to start a website, including selecting a domain and hosting … Continued
A strategic marketing plan should include a diverse mix of marketing strategies, including both inbound and outbound marketing tactics. Inbound and outbound can be thought of as “pull” versus “push” marketing. While inbound marketing involves tactics that organically attract or pull your audience to your messaging, such as websites, blogging, and search engine optimization (SEO), … Continued
It’s hard to believe it’s been over 20 years since Facebook began. Since 2004, many other social media channels have popped up (TikTok, Instagram, etc.), showing that social media is here to stay, while popular platforms change with shifting demographics. How can your pregnancy center keep up with the changes and post engaging social media … Continued
As a pregnancy center with limited time and resources, choosing which marketing initiatives, tools, and strategies to invest in can be difficult. However, search engine optimization (SEO) should be on your annual marketing plan’s list of must-haves. What Is SEO? Search engine optimization (SEO) is a name for improving your website so you are more … Continued
One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued
Though the winter holidays and year-end seem like the most significant fundraising time, don’t underestimate your springtime fundraising potential. As the fight for life intensifies, it’s time to advance your fundraising strategy and efforts. Financial support is one of the foundations for tangibly supporting even more women, babies, and families. More funds equal more IMPACT. … Continued
We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued
With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued
ChatGPT marks a new era in AI-driven communication. As a state-of-the-art language processing tool developed by OpenAI, it’s based on Generative Pre-trained Transformers (GPT), known for generating human-like text. Trained on diverse internet text, it uses machine learning to generate responses based on user input, learning continuously from new information on the web and interactions. … Continued