A strategic marketing plan should include a diverse mix of marketing strategies, including both inbound and outbound marketing tactics. Inbound and outbound can be thought of as “pull” versus “push” marketing. While inbound marketing involves tactics that organically attract or pull your audience to your messaging, such as websites, blogging, and search engine optimization (SEO), … Continued
It’s hard to believe it’s been over 20 years since Facebook began. Since 2004, many other social media channels have popped up (TikTok, Instagram, etc.), showing that social media is here to stay, while popular platforms change with shifting demographics. How can your pregnancy center keep up with the changes and post engaging social media … Continued
As a pregnancy center with limited time and resources, choosing which marketing initiatives, tools, and strategies to invest in can be difficult. However, search engine optimization (SEO) should be on your annual marketing plan’s list of must-haves. What Is SEO? Search engine optimization (SEO) is a name for improving your website so you are more … Continued
One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued
Though the winter holidays and year-end seem like the most significant fundraising time, don’t underestimate your springtime fundraising potential. As the fight for life intensifies, it’s time to advance your fundraising strategy and efforts. Financial support is one of the foundations for tangibly supporting even more women, babies, and families. More funds equal more IMPACT. … Continued
We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued
With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued
ChatGPT marks a new era in AI-driven communication. As a state-of-the-art language processing tool developed by OpenAI, it’s based on Generative Pre-trained Transformers (GPT), known for generating human-like text. Trained on diverse internet text, it uses machine learning to generate responses based on user input, learning continuously from new information on the web and interactions. … Continued
Discovering an unplanned pregnancy can bring a whirlwind of emotions and added concern over how a partner will react to the news. If you find yourself in this situation, it’s essential to evaluate the circumstances and prioritize your safety above all else. Trusting your instincts and taking proactive steps to protect yourself is crucial. This … Continued
Grow your pregnancy resource center’s reach beyond the basics by using popular platforms like Spotify, Pinterest, and more. Take your advertising to the next level with our free guide, “Beyond the Basics: All the Platforms.” You’ll discover new types of online marketing and learn how each platform can impact your mission positively. Download the free … Continued
Fundraising events are the fuel that boosts your pregnancy center upward. Not only do they raise much-needed funds, but they expand your donor base, promote your mission, and build community recognition. Every event puts you one step closer to easing the stress over monthly overhead and giving you the freedom to shoot for the moon. … Continued
Do you ever feel like the best-kept secret? Do you wish more women would know you are there – ready and willing to help? No matter your mission, social media can drive your success. Think about the businesses, personalities, and brands you know and love—they likely have some form of social media that gives you … Continued