In 2025, more women than ever are turning to Google first when they need pregnancy services, abortion information, or support. If your pregnancy center isn’t showing up near the top of local search results, you could be missing the opportunity to reach women who need you most. That’s where local search engine optimization (SEO) comes … Continued
If you want more women in your community to find your pregnancy center in 2025, your Google Business Profile (GBP) is one of the most powerful—and often underused—marketing tools at your disposal. When someone searches for services like “pregnancy help near me” or “free pregnancy testing in [your city],” Google uses location-based results to decide … Continued
Social media can powerfully engage donors and reach potential clients online. It’s well worth your center’s investment to ensure you regularly post on social media and follow best practices. Keep reading for our top tips for social media platforms like Facebook, Instagram, and more. You can also contact Choose Life Marketing for information about social … Continued
It’s hard to evaluate the success of your pregnancy center’s digital marketing without analyzing metrics. “Analytics,” put simply, is the analysis of raw data or individual measurements called “metrics” to find patterns and insights. When you uncover patterns and insights, you can make data-based decisions that lead to greater results and success. Here are a … Continued
Video marketing is a powerful tool for pregnancy centers to connect with donors and potential clients. However, the type of videos and the content designed for each audience will differ significantly. If you want to engage pregnant women online and raise awareness for your center, you can try three types of videos: short-form, website, and … Continued
Emails and email campaigns effectively communicate with your donors, keep them informed, and ask for donations during critical times of the year. However, your email results largely hinge on your ability to collect and nurture a quality subscriber list. Continue reading for a few tips on how to do this. Building Your Subscriber List Building … Continued
Attracting new clients online requires a diversified marketing strategy, and blogging is one powerful tactic to add to your content marketing toolbox. Blogging enables you to better rank for service keywords, phrases, and questions potential clients may be searching for online. We understand that pregnancy centers are often busy serving clients and managing pregnancy center … Continued
Building a user-friendly website for your pregnancy center will help more potential clients notice you online, find the information they’re looking for, and easily navigate to make an appointment. Contact Choose Life Marketing to get started on building a user-friendly website. Technical steps are required to start a website, including selecting a domain and hosting … Continued
A strategic marketing plan should include a diverse mix of marketing strategies, including both inbound and outbound marketing tactics. Inbound and outbound can be thought of as “pull” versus “push” marketing. While inbound marketing involves tactics that organically attract or pull your audience to your messaging, such as websites, blogging, and search engine optimization (SEO), … Continued
It’s hard to believe it’s been over 20 years since Facebook began. Since 2004, many other social media channels have popped up (TikTok, Instagram, etc.), showing that social media is here to stay, while popular platforms change with shifting demographics. How can your pregnancy center keep up with the changes and post engaging social media … Continued
As a pregnancy center with limited time and resources, choosing which marketing initiatives, tools, and strategies to invest in can be difficult. However, search engine optimization (SEO) should be on your annual marketing plan’s list of must-haves. What Is SEO? Search engine optimization (SEO) is a name for improving your website so you are more … Continued
One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued