Building a user-friendly website for your pregnancy center will help more potential clients notice you online, find the information they’re looking for, and easily navigate to make an appointment.
Contact Choose Life Marketing to get started on building a user-friendly website. Technical steps are required to start a website, including selecting a domain and hosting provider.
In the meantime, here are four steps to make your website more user-friendly.
1. Review Your Navigation Menu.
Your main navigation menu lists the main pages on the top of your website. Your goal should be simplicity, keywords, and intuitiveness.
You do not want to overwhelm your visitors with the navigation menu. Instead, try to keep it to about seven pages/categories or fewer across the top. Then, limit the dropdown pages underneath to three or four options or fewer.
Include the main keywords for search engine optimization (SEO) in the navigation, such as “Pregnancy Testing” and “Ultrasounds” under your “Services” section.
While there is no exact science, visitors should be able to easily navigate your website and intuitively understand where to find their desired information.
2. Check Your Website Speed.
Visitors do not have time or patience for slow websites. If your website doesn’t load quickly enough, they will likely leave.
A 3-second load time is acceptable, but a 0-2-second load time is even better. If your website takes more than three seconds to load, look into ways to improve its speed.
3. Make Scheduling Appointments Easy.
If you add online scheduling software to your website, women can conveniently schedule appointments without calling. This is easier for you and potential clients.
Also, be aware of how much information you are asking for in your contact and scheduling forms. You should ask for only necessary information and avoid making filling out the form too cumbersome.
Additionally, asking for highly personal information on your website could make some women uncomfortable. Instead of collecting all the information online, you can ask women to fill out intake paperwork in your waiting room.
4. Add Clear and Visible Calls to Action.
For your donor websites, you will want to ensure it’s very easy for donors to find your “Give” or “Donate” page or button. You can place a button on your website or make sure your “Give” or “Donate” page is visible in your main navigation.
On client websites, you will treat your “Contact Us” page similarly, ensuring there’s a visible contact option on each page so potential clients can easily reach out to you or schedule an appointment.
Please note that separate websites are best for effectively communicating with clients and donors. If you have any questions about this, please contact Choose Life Marketing for more information.
Free 30-Minute Marketing Evaluation
Are you wondering if your website looks professional and is user-friendly? Are you looking to refresh your website or rebrand and start from scratch?
Contact Choose Life Marketing today for a free 30-minute marketing evaluation. Our experts can review your website and discuss your website needs.
Working with an expert marketing agency instead of a free website service will give your pregnancy center a professional look that matches its branding. We can help you create a professional website that resonates with visitors, whether you are considering a client or donor website. Reach out today!
