Video marketing is a powerful tool for pregnancy centers to connect with donors and potential clients. However, the type of videos and the content designed for each audience will differ significantly.
If you want to engage pregnant women online and raise awareness for your center, you can try three types of videos: short-form, website, and user-generated.
Try Short-Form Videos or Reels
Short, 30-second videos (sometimes called reels) are very engaging to younger demographics such as Gen Z and millennials, who tend to have shorter attention spans and love to scroll on social media.
Your target demographic of pregnant women can include teens to women in their late 30s, but short-form videos are highly engaging for all.
The topics of engaging social media videos can cover pregnancy, women’s health, pregnancy services, relationships, self-care, inspiration, and special days or months.
The main purpose of these reels is to raise awareness for your pregnancy center online. While you may not receive many appointments directly tied to a woman viewing an Instagram video, women in your area will learn about you and know where to go if they find themselves pregnant in the future.
Add Informative Videos to Your Website Pages
In addition to posting videos on your social media accounts, you can add videos to your service pages to describe your services and improve your search engine optimization (SEO) by having rich, high-quality content on your website.
These videos can be longer, provide health information, and engage women. They also add professionalism to your website with expert content and will improve your website analytics because women will likely spend more time on your pages watching the videos.
Check out Choose Life Express for client reels and website videos that will engage and connect with pregnant women online.
Tap Into Authenticity with User-Generated Content
Social media has evolved; everyone, including your pregnancy center, is now a content creator. In addition to professional videos like those on Choose Life Express, you can try recording and posting your own videos.
Here are a few ideas of what you could try:
- A video walkthrough or tour of your center
- Your nurse answering common pregnancy questions
- A staff member describing what to expect at your center
- Trying some of the video trends you see on social media using trending music
Don’t be afraid to try creating user-generated content. If you do not feel comfortable trying it, ask a young staff member or intern. The younger generation is very confident in showing their authentic selves to the world on social media.
Capture Attention and Build Awareness with Video
Video is one of the most compelling forms of marketing. Capture pregnant women’s attention online and build awareness for your center by adding videos to your client-facing social media accounts and your website.
Give user-generated content a try, and create and post your own videos.
Make sure to browse our selection of client-facing videos on Choose Life Express. Covering many topics, you may find a video you love for your center.
Are you interested in a custom video? Contact us today and ask about our video marketing services.
